Advertising is changing. Beyond making an advertisement or thinking of product placement, are you looking to make a stronger connection with your customers, align your brand with relevant content and build brand affinity with your target customers?
the creative grid specializes in creative narratives that will attract and hold the attention of your target audience at events, online and in social media channels.
Jameson Irish Whiskey asked the creative grid to produce some creative branded entertainment to engage the bar trade and film industry.
Some of the world’s top bartenders were paired with talented filmmakers from the creative grid and asked to create viral videos about the inspiration behind using Jameson in a cocktail (something the drink is not necessarily associated with). The results were premiered during London Cocktail Week and the London Film Festival, generating excitement amongst the prestige bar trade and international film industry.
You can watch the Jameson films here.
Contact us for more information.